A new eMarketer report shows that a larger than expected number of users is buying through smart speakers.
According to eMarketer’s revised estimates, 31 million people in the United States will make purchases through an intelligent loudspeaker this year, 31.6% more than in 2018.
By 2021, it is forecast that 38 million people in the United States will be buying through smart speakers. That means more than 4 out of 10 US smart speaker users. UU They will use the purchase capabilities of the device.
It is important to keep in mind that eMarketer defines “buy” as browse, search for products and add things to a shopping cart.
When it comes to real purchases, 21 million people will buy at least one thing through a smart speaker this year. That number is expected to increase to 23.6 million in 2020 and 25.9 million in 2021.
Most purchases of smart speakers are composed by electronic means. Reordering previously purchased products is another of the best ways for users to buy items with smart speakers.
Jaimie Chung, senior forecast analyst at eMarketer, says in a report:
The smart speaker market shows no signs of stopping, and with increased adoption increases usage, including purchases …New users are testing the features related to the purchases of their devices, and the first users still use the voice to search for products, request prices and more
The main reservation that users have when it comes to buying through smart speakers is not being able to see the product.
However, that may become a less important factor as smart speakers with screens gain strength.