Tech

Google and Facebook are tracking your porn preferences – even in incognito mode

It turns out that Google and Facebook are keeping a close eye on their porn consumption habits, and even the incognito mode can not save him from his omnipotent gaze, or so say the researchers at Microsoft, Carnegie Mellon University and the University of Pennsylvania.

In fact, 93 percent of adult content websites filter data from confidential users to third parties, according to a new study that examined 22,484 pornography sites to examine how they use tracking software to record their most personal browsing trends.

“Many sites and applications include codes from other parts of which users are generally unaware,” say the authors. “This’ third party ‘code can allow companies to monitor users’ actions without their knowledge or consent and build detailed profiles of their habits and interests.”

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By using software to analyze third-party tracking scripts, the researchers discovered that the Google DoubleClick advertising subsidiary had been implemented in 74 percent of all pornography sites. The tracking software developed by Oracle and Facebook (which prohibits explicitly explicit content on its platform) was discovered in 24 and 10 percent of the scanned sites, respectively.

When asked about the use of such data, both Google and Facebook told The New York Times that they do not use the data collected from pornographic sites to create “marketing profiles intended to publicize people.”

In total, the study identified 230 companies that tracked explicit content on the web. Most of the follow-up, however, was carried out by a small group of companies.

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Worst? Only 17 percent of the 22,484 sites in the research sample were encrypted, leaving the collected data open to piracy and infractions.

Not only that, 49.97 percent of the URLs of pornographic sites expose or energetically suggest the identities, sexual orientation and intimate interests of visitors.

“These pornography domains contain words or phrases that would probably be understood as an indicator of a particular sexual preference or interest inherent in the content of the site,” the researchers say. [It is possible that it can also be assumed that this is linked to the user who accesses that content “.

Another problem that researchers emphasize is that most pornography sites lack privacy policies that address the collection of data from third parties. The study found that only 3,856 sites (about 17 percent of all entries scanned) had such policies in place.

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“The policies were written in such a way that one could need a two-year college education to understand them,” the authors point out, highlighting the dense legal characteristics found in terms of privacy.

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